Tata Motors and Iveco Group: Building a New Global Force in Commercial Mobility

With decades of experience spanning agriculture, financial services, equipment distribution and business leadership across Africa, Jacques Taylor brings a distinctly commercial and customer-focused perspective to his role as Managing Director of Tata Africa Holdings’ Distribution business. As Managing Director, Taylor leads a diverse distribution portfolio across African markets, with the business operating across commercial vehicles, agriculture and construction equipment, healthcare, chemicals and services supporting the mining sector. At the centre of this portfolio is a clear objective: to grow Tata Africa’s presence by connecting businesses across the continent with the products, equipment, services and support they need to operate more productively and sustainably. For Taylor, this requires more than simply expanding the business geographically. It means understanding individual markets, identifying where Tata Africa can create meaningful value and building strong distribution, aftersales and partnership capabilities around the needs of customers. Experience built around African industry Taylor brings extensive experience across many of the industries and markets that Tata Africa serves today. His career began in agricultural commodities before progressing into banking and specialised finance. During his time with Standard Bank, he held senior roles in leveraged finance and agricultural banking, including serving as Director and Head of Agricultural Banking for Africa, with responsibility spanning 16 African countries. He subsequently held leadership positions with Stanbic IBTC in Nigeria, where his responsibilities included agricultural banking, trade finance and distributor finance. Taylor later spent close to eight years with John Deere in senior leadership positions spanning financial services and equipment distribution. He ultimately served as Managing Director for Africa and the Middle East, with responsibility for sales, marketing, aftersales, logistics, channel development and business operations across approximately 50 countries. Enabling the industries that drive African economies Africa's growth is closely linked to the ability of its core industries to operate efficiently. Agriculture requires greater access to mechanisation and technology to improve productivity. Mining operations depend on reliable equipment and support to maximise uptime. Construction machinery is essential to infrastructure development, while commercial vehicles connect farms, mines, businesses, cities, borders and ports. Tata Africa's Distribution business operates across this ecosystem. The company's focus is therefore not only on supplying products, but on building the capabilities around those products that create long-term value – from market access and financing opportunities to parts availability, technical expertise and dependable aftersales support. For customers, particularly those operating high-utilisation assets, the value of equipment extends far beyond its initial purchase. Reliability, uptime, operating costs, access to parts and quality technical support all influence the commercial return generated throughout the life of the asset. Strengthening this complete customer proposition remains central to Tata Africa's approach to growth. Connecting markets through Africa's trade corridors The continued development of Africa's transport and trade corridors represents another important part of this opportunity. Across the continent, major road, rail and port networks connect agricultural production areas, mining regions and industrial centres with domestic, regional and international markets. These corridors are not simply transport routes. They are economic arteries through which commodities, equipment, manufactured goods and essential supplies move between businesses and markets. For a distribution business such as Tata Africa, this creates a strong connection between the industries within its portfolio. Agricultural machinery supports production at farm level. Mining and construction equipment enable resource and infrastructure development. Commercial vehicles provide the mobility required to transport products and commodities between production centres, borders, cities and ports. Supporting these industries with reliable equipment and strong aftersales capabilities enables Tata Africa to contribute to the broader ecosystem that keeps African trade moving. Local market knowledge, continental ambition While the opportunities across Africa are significant, Taylor's experience has reinforced the importance of recognising the diversity of the continent's markets. Customer requirements in Tanzania can differ substantially from those in Ghana, Zambia, Kenya or South Africa. Agricultural cycles, mining activity, infrastructure, financing requirements, operating conditions and routes to market all influence what customers require. Tata Africa's growth strategy therefore combines continental ambition with strong local execution. This means developing market-specific strategies, strengthening relationships with customers and OEM partners, investing in capable distribution and aftersales networks and ensuring the solutions offered are relevant to the commercial realities of each country. At the same time, there is significant opportunity to leverage Tata Africa's wider footprint and experience to create connections across markets and industries. Distribution that creates long-term value Taylor's leadership philosophy aligns closely with Tata Africa's ambition to build enduring partnerships with customers and the global brands it represents. For the business, sustainable growth is ultimately created when customers are able to grow alongside it. That means providing access to quality products and equipment, but equally ensuring customers have the service, parts, expertise and support required to keep those assets working. It also means continuing to identify opportunities where Tata Africa's presence, partnerships and multi-industry capabilities can solve broader customer challenges. With a diverse portfolio, an established presence across the continent and experience operating in some of Africa's most important economic sectors, Tata Africa's Distribution business is positioned to play an increasingly important role in connecting customers with the resources and solutions they need to grow. Under Taylor's leadership, the focus remains firmly on that opportunity: building stronger businesses, supporting the industries that move Africa and creating sustainable growth across the continent.

The prime-location facility, complete with a fully equipped in-house workshop, marks a significant milestone in Tata Africa's mission to bring world-class agricultural and construction solutions closer to Senegalese farmers and operators. Saint-Louis, Senegal - 16 April 2026. Tata Africa, the official dealer of John Deere agricultural and construction equipment across key Sub-Saharan African markets, today officially opened a new branch in Saint-Louis, Senegal. The launch event, attended by senior company executives and distinguished government officials, was covered by leading media houses in Senegal and underscores Tata Africa's unwavering commitment to supporting Africa's agricultural transformation and infrastructure development. The new Saint-Louis facility is ideally situated in a strategic area of the city, positioning Tata Africa to better serve farmers, contractors, and equipment operators across the region. A standout feature of the branch is its fully integrated in-house workshop, staffed by trained technicians capable of delivering prompt after-sales service, maintenance, and repairs - ensuring maximum up time for the many customers who depend on John Deere for their farming operations. The opening ceremony was attended by a distinguished gathering including Dominik Reus, Head of Agriculture and Construcion Business at Tata Africa; Justice Ankamah, Business Country Manager for Tata Africa Senegal; Bounama Dieye, Director of Rural Equipment Modernization (DMER), Senegal; and Jean Elloh, Divisional Sales Manager, John Deere Africa and Middle East. "Africa`s agricultural and construction sectors are at a pivotal moment of growth, and Tata Africa is committed to being at the heart of that progress. The opening of our Saint-Louis branch is a testament to our long-term investment in Senegal and our confidence in the region`s immense potential across the farming and construction sectors. By combining the power of the John Deere brand with a facility that puts customer support first, we are equipping communities with the tools they need to thrive." - Dominik Reus, Head of Agriculture and Construction, Tata Africa Justice Ankamah, Business Country Manager for Tata Africa Senegal, highlighted the significance of the branch's location and infrastructure to the local market. "Saint-Louis is a vital economic and agricultural hub in Senegal and establishing our presence here was a deliberate and strategic decision. Our in-house workshop means that our customers will not have to travel long distances for service support; we are bringing world-class John Deere expertise directly to their doorstep. This branch is built not just for today, but to grow with the ambitions of this region.” - Justice Ankamah, Business Country Manager, Tata Africa Senegal The presence of Bounama Dieye of the DMER reflected the Senegalese government's recognition of the role that quality agricultural equipment plays in rural modernisation and food security. He commended Tata Africa and John Deere for its continued investment in the country and expressed the government's support for initiatives that empower local farmers with access to modern machinery. "The modernisation of our agricultural equipment is central to Senegal's vision for food sovereignty and rural development. The establishment of this Tata Africa branch in Saint-Louis brings John Deere's world-renowned machinery within reach of our farmers and strengthens the after-sales ecosystem they depend on. The DMER welcomes this investment and looks forward to a continued partnership with Tata Africa in advancing the mechanisation of Senegalese agriculture." - Bounama Dieye, Directeur de la Modernisation de l'Équipement Rural (DMER), Senegal Jean Elloh, Divisional Sales Director for John Deere Africa, also spoke at the event, underscoring the importance of the dealer network in making the John Deere brand accessible and impactful across the continent. "John Deere's success in Africa is built on strong, committed dealer partnerships, and Tata Africa exemplifies that standard. The opening of this branch in Saint-Louis reinforces the reach of our dealer network into key agricultural corridors in Senegal. With a dedicated workshop on site, customers have the assurance of genuine parts, trained technicians, and a service standard that matches the quality of our equipment." - Jean Elloh, Divisional Sales Manager, John Deere Africa and Middle East The Saint-Louis branch joins Tata Africa's growing network of John Deere dealerships across the continent, offering customers a comprehensive range of agricultural and construction equipment alongside genuine spare parts, technical training, and responsive after-sales support. The opening was widely covered by Senegalese media, reflecting the significance of the event to the country's agricultural and business community.

Tata Côte d’Ivoire is pleased to announce the opening of its new premises, strategically located in Zone 4, in Marcory. The new space provides increased capacity for a showroom, sales and administrative services and offices for staff across the Tata Côte d’Ivoire entity. The new showroom enables Tata to showcase its products to potential and existing clients, in a new and fresh environment. “We’re delighted to be able to move into a new building with ample space,” says Vivek Saraswat, General Manager of Tata Cote d’Ivoire. “The move represents our continued commitment to serving our clients in a fresh, new and expanded area. Our new premises and improved operational efficiencies will go a long way in helping us continue to grow, allowing us to provide excellent service to our customers along the way.” One of the major reasons for the move to new premises is that the building is strategically located close to Star Auto and Ivoire Motor, two main partners of Tata Africa Cote D’Ivoire. The company outsourced its after-sales service and sale of spare parts for vehicles for the Tata and Daewoo brands to Star Auto, as part of a partnership recently signed between the two companies. His Excellency, the Ambassador of India to Cote D’Ivoire, and Mr. Sailas Thangal, as well as the Managing Director of SOTRA Mr. Meite Bouake, officially opened the new office and showroom of Tata Africa Côte d’Ivoire. The event was attended by other dignitaries, including the Managing Director of Star Auto Mr. Koulibaly Nouhoun, Mr. Sébastien Baise, Managing Director of Ivoire Motor, and several other VIPs. Ambassador Thangal paid tribute to Tata, emphasising the excellent contribution of the Tata Group to society and its philosophy of giving back to the people. Tata has made several hospitals, research institutes and many other uplifting contributions to society. “I wish Tata every success in the new premises. I am confident that they will be able to connect with their customers and suppliers in a more efficient manner due to its strategic location,” said His Excellency, Mr. Thangal. Tata began its operations in Côte d’Ivoire in April 2012, and since then, has increased its market share of Tata trucks and buses as well as Daewoo Trucks in the country. In 2017, Tata supplied 500 buses and 62 support vehicles to the public transport operator SOTRA, a major event in the history of the company’s presence in the market. Tata Cote d’Ivoire’s footprint in the country extends to Yamoussoukro and San-Pedro, with essential after-sales support for its customers. Keeping vehicles on the road is key to any transport operation’s business. This is part of the Uptime strategy implemented by Len Brand, CEO of Tata International Africa four years ago when he commenced with his turnaround strategy.

Tata International is proud to announce that a distribution agreement has been signed with JCB for JCB Construction Equipment in Vietnam, South East Asia. As of 1 April 2021, Tata International has been selling and supporting the full line of JCB Construction Equipment through its existing dealer network in Vietnam, with an aim to become the preferred choice of construction equipment for customers in that country. “We believe our success on the African continent, not only as a distributor or dealer for Original Equipment Manufacturers (OEMs), but as a premium supplier with a growing footprint, providing retail finance and dedicated aftermarket support and service to customers in Africa, makes us an ideal distribution partner for JCB’s quality range of products,” says Len Brand, CEO of Tata International Africa. The two brands boast a long and proud history. JCB is one of the world’s top three manufacturers of construction equipment and Tata International is a successful business with a well-established global network and world-class market expertise. “The experience we have gained in Africa is well suited to the operation in Vietnam. By applying the same expertise and strategy we are confident we will be able to maintain a sustainable business, one that provides support for the communities in which it operates. We hope to continue to contribute significantly to entrepreneurial businesses in the market,” says Brand. “This agreement will enable Tata International expand its footprint, by entering a new and growing market segment, and reinforces Tata’s commitment to a vision of building and sustaining relationships with cooperation and trust.”