Smiling worker in a hard hat and blue reflective overalls with arms crossed, standing beside a white Tata truck on a construction site

About Us

Building Africa's
Future Together

For over four decades, we've connected industries, communities and businesses across Africa with world-class solutions and long-term commitment.

About Us

Discover our journey, leadership, heritage, and the values that continue to shape our business across Africa.

Who is Tata Africa?

Established in South Africa in 1994, Tata Africa Holdings is part of Tata International, the global trading and distribution arm of the Tata Group. Headquartered in Sandton, Johannesburg, Tata Africa Holdings serves as the regional hub for the Group’s distribution businesses across Sub-Saharan Africa, with a presence spanning more than 20 African countries.

As an established multi-franchise distributor across Sub-Saharan Africa, Tata Africa Holdings represents and distributes a diverse portfolio of globally renowned Original Equipment Manufacturer (OEM) brands, delivering quality products, reliable solutions and dedicated aftersales support across key industries.

With a diversified business portfolio spanning commercial vehicles and mobility solutions, agriculture and construction equipment, mining solutions, ICT infrastructure, captive finance, raw materials, and healthcare and pharmaceutical distribution, Tata Africa Holdings combines the strength of internationally recognised brands with extensive local market knowledge and expertise.

Through its established distribution networks, strategic partnerships and commitment to customer service, Tata Africa Holdings delivers integrated solutions that empower businesses, strengthen industries and support communities across the continent.

Driven by global expertise and rooted in Africa, Tata Africa Holdings remains committed to advancing industrial growth, enabling economic participation and contributing to the continent’s long-term sustainable development.

The Tata Group

Founded by Jamsetji Tata in 1868, the Tata Group is a global enterprise, headquartered in India, comprising of 30 companies across 10 clusters.

The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust'.

Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture.

In 2021-22, the revenue of Tata companies, taken together, was $128 billion (INR 9.6 trillion). These companies collectively employ over 935,000 people.

158+
Years of Tata Heritage
20
Countries
8+
Industries
1 Purpose
Impacting Lives
Black and white portrait of Jamsetji Tata, founder of the Tata Group

Board of Directors

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of $123 billion (INR 9.3 trillion) as on March 31, 2020.

Business team in a meeting around a boardroom table
$123 billion
Total Tata companies revenue
100
Number of countries operational

Our Journey

1977
Tata Zambia Established
1994
Tata Africa Holdings Established in Johannesburg
2000+
Expansion into New Markets Across Africa
2010+
Diversification into Multiple Industries
Today
Africa's Leading Distribution & Trading Network

Who is Tata International?

Tata International is a global trading and distribution company with a network of offices and subsidiaries spanning more than 39 countries in Africa, Asia, Europe and the Americas. Our worldwide revenues of US $2.27 billion in FY21 have set us firmly on a path of sustained growth even as we continue to focus on value-added offerings for our customers, backed by strong compliance of global norms within the sectors in which we operate.

Trading

The company trades in metals, minerals and agri products. The metal trading business supports customers in 50 countries and includes steel, metallics and rolls, products for aluminium industry and model mounting systems (solar projects). The minerals trading business aspires to be a significant coal trading operation in India, while the recent foray into agri trading focuses on pulses and sugar in ASEAN.

Distribution

Tata Africa is a leading distributor of commercial vehicles, agricultural equipment, construction equipment and mining solutions across key markets in Sub-Saharan Africa. The business represents a portfolio of renowned international brands, providing customers with quality vehicles, machinery, equipment and aftersales support across a range of industries.

Our portfolio includes Tata Motors Commercial Vehicles, Force Motors vehicles, Daewoo Trucks, Chenglong Trucks, KYC Trucks, and John Deere agricultural and construction equipment. Through our established distribution network, Tata Africa supports businesses across the commercial transport, agriculture, construction, mining and related industries with reliable equipment and solutions tailored to the needs of African markets.

In addition to its automotive and equipment distribution business, Tata Africa supplies raw materials and speciality chemicals to the food, beverage and water treatment industries, as well as polymers and materials for plastic manufacturing. This diversified portfolio enables Tata Africa to support customers across multiple sectors while connecting leading global brands and products with markets throughout Sub-Saharan Africa.

Tata truck parked on the African savannah beside a giraffe at sunset

The Tata Group began its relationship with the African continent in 1977 with the establishment of Tata Zambia. In 1994, the Tata Group inaugurated Tata Africa Holdings in Johannesburg, South Africa, which now serves as the group's headquarters in the continent.

Tata Africa is present in over 20 African countries. It operates in engineering, services, telecommunications, information technology, chemicals and materials.

Aerial view of the Johannesburg skyline and Hillbrow Tower at sunset

Today, Tata Africa is a brand that is synonymous with quality products and ethical business operations in Africa. It is committed to its vision of building and sustaining relationships in Africa with cooperation and trust, creating employment opportunities and making its contribution to the social development of local communities.

Tata Africa promotes the social and economic development of local communities through education, entrepreneurship and health initiatives.

Countries in Africa

With a continent-wide footprint, we provide communities across the region with reliable and dependable products while simultaneously being a massive driving force of employment opportunities to thousands.

Corporate Social Responsibility

We believe in giving back to communities across the continent, to ensure that individuals become increasingly empowered to pave a successful future for themselves, their dependents and loved ones.

Leadership Team

Our leadership team is here and ready to assist. Contact them via their provided emails and they will get back to you as soon as possible. They want to support you in the best way possible, through personal attention and a listening ear.

Portrait of Jacques Taylor, Head - Distribution

Jacques Taylor

Tata Africa
Head - Distribution
+27 083 441 5950
Email
Portrait of Rochelle Gabriels, CFO

Rochelle Gabriels

Tata Africa
CFO
(+11) 459 1700
Email
Portrait of Barrett Schoeman, Africa, Director - AFCL

Barrett Schoeman

Tata Africa
Africa, Director - AFCL
+27 (11) 459 1700
Email
Portrait of Shantanu Nagar, Director - Speciality & Voltas Businesses & Projects

Shantanu Nagar

Tata Africa
Director - Speciality & Voltas Businesses & Projects
+27 (11) 459 1700
Email
Portrait of Sameer Tungare, Africa, HR Head - Distribution

Sameer Tungare

Tata Africa
Africa, HR Head - Distribution
+91-8962002663
Email

Tata Africa Holdings

A relationship spanning decades, with an ever-increasing footprint across the continent.

The Tata Group began its relationship with the African continent in 1977 with the establishment of Tata Zambia.

In 1994, the Tata Group inaugurated Tata Africa Holdings Limited in Johannesburg, South Africa, which now serves as the group's headquarters in the continent.

The Tata brand is synonymous with quality products and ethical business operations in Africa. It is committed to its vision of building and sustaining relationships on the continent with cooperation and trust, creating employment opportunities and making its contribution to the social development of local communities. Tata companies promote social and economic upliftment through education, entrepreneurship and health initiatives in local communities.

The knowledge and experience of the leadership team, give us the agility and ability to support all our customers’ business requirements in the 13 areas of operation.

Tata Africa head office foyer with a glass and steel staircase
Tata Africa head office waiting area with a couch, framed artwork and wooden display shelves
Tata Africa head office reception desk

Tata International commenced Distribution on operations in Africa in 1969. Our subsidiary Tata Africa Holdings is a leading channel partner for the distribution of commercial vehicles in Africa.

We have a network of showrooms and workshops across 20 countries, and a partnership in an assembly plant located in Rosslyn, South Africa. With a good understanding of the local markets, we enhanced our distribution portfolio with the addition of farm machinery, construction and forestry equipment as well as extra heavy commercial vehicles for long hauls.

Our Vision, Mission and Values

Vision

To be globally significant in each of our chosen businesses.

Colleagues stacking their hands together in a show of teamwork

Mission

To be the most reliable global network for customers and suppliers, that delivers value through products and services.

To be a responsible value creator for all our stakeholders.

Man walking through a wheat field at sunset with his arms outstretched

Values

Flag icon representing Pioneering

Pioneering

We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

Pillars icon representing Integrity

Integrity

We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny.

Thumbs up icon representing Excellence

Excellence

We will be passionate about achieving the highest standards of quality, always promoting meritocracy.

Flower petals icon representing Unity

Unity

We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.

Interlinked shapes icon representing Responsibility

Responsibility

We will integrate environmental and social principles in our businesses, ensuring that what comes from the people goes back to the people many times over.