September 26, 2013

Tata Motors launches the all-new Tata Xenon XT in South Africa

Tata Motors today launched its new generation bakkie range — Tata Xenon XT in South Africa. The Tata Xenon XT is packed with extra features in all aspects — performance, safety, comfort, style and functionality — it is truly built to take it to the xtreme.

The Tata Xenon XT comes with impressive features that give it a competitive edge amongst other lifestyle bakkie options in the South African market. The Tata Xenon XT range comes in four variants — single cab (4x4), single cab (4x2), double cab (4x2) and double cab (4x4). The range has a perfect blend of looks, safety, comfort, convenience and performance thanks to its state-of-the-art European styling, features like navigation, Bluetooth, dual airbags, ABS, differential lock (double cabs), and limited slip differential (single cabs). The Tata Xenon XT's common rail diesel engine delivers high power and torque, providing the overall performance of an efficient work-horse.

The Xenon XT is an ideal bakkie for segments like family and leisure, farming, mining, construction, small businesses and municipalities. Its excellent off-roading capabilities also make it an ideal vehicle for 4x4 enthusiasts.

According to RT Wasan, head, International Business, Commercial Vehicles, Tata Motors, "We are excited to launch the all-new Tata Xenon XT, yet another addition to our offerings for the South African market. South Africa is a key strategic market for Tata Motors and our focused efforts for this market is validated by our increasing presence and market share here. The launch of the Tata Xenon XT will further fortify our position in the South African automotive industry and motivate us to develop more such exciting vehicles for our South African customers."

"In the past few years, Tata Motors has taken the South African automotive market by storm with its spectacular range of products that suit the very needs of this region. The Tata Xenon XT is yet another proof point of the fact that the South African market will continue to witness some state-of-the-art products from the Tata Motors brand name. South Africa has the highest number of Tata passenger cars outside India, which goes to show the unwavering trust the South African consumer has placed in the Tata brand. This trust will continue to grow as more and more PVs and CVs are added to the impressive list of Tata vehicles in our country," said Phonnie Cilliers, COO, Accordian Investments, at the launch.

The Tata Xenon XT is packed with XTreme technology. It is powered by a new generation 2.2L VTT DiCOR (variable turbine technology, direct injection common rail) engine that is controlled by a 32-bit electronic control unit and incorporates state-of-the-art technology. This is the same Euro V engine that powers the Xenon range across the world. This engine has been fine-tuned to meet domestic Euro II requirements. The new engine delivers an incredible peak power of 110 kW @ 4,000rpm and peak torque of 320Nm over a wide rpm range of 1,500-3,000. The vertical centralised injector and the variable swirl system together provide good air and fuel mixing that result in complete combustion and outstanding fuel efficiency and therefore, low emissions. This innovative engine technology not only provides best-in-class performance but is also environment-friendly.

With the Tata Xenon XT, one can experience the wild outdoors in the cushioned comfort and safety of its indoors. Extra care has been taken to ensure driver and passenger safety with advanced features for both active and passive safety. It has been designed not only for extreme performance but also to give a comfortable driving experience with low NVH (noise, vibration and harshness). With electric windows, power steering, navigation, Bluetooth, radio, MP3, side steps, bucket seats with armrests, tiltable steering column, etc, the Tata Xenon XT is truly a resort on wheels.

The Tata Xenon XT helps you make a distinctive style statement. The European styling gives a pleasant feel to the vehicle. The front signature Tata chrome grill and attractive clear lens headlamps are complemented by flared wheel arches. Alloy wheels, stylish pull type door handles, indicators on side rear view mirrors, attractive colours and stylish interiors further add to the oomph quotient of the Tata Xenon XT.

It comes packed with offerings and service initiatives that are better than most of the competition in the market. With the 5 yrs/ 90,000km service plan, 4 yrs/120,000km vehicle warranty, 4 yrs/120,000km anti-corrosion warranty and 4 yrs/unlimited km roadside assistance, the Tata Xenon XT offers complete peace of mind. With this launch, Tata Motors will also increase its service initiatives. The company will increase the warranty from 3 years/100,000km to 4 years/120,000km and roadside assistance from 3 years/unlimited km to 4 years/unlimited km.

With the addition of the Xenon XT range, Tata Motors now boasts of an impressive bakkie portfolio catering to every need of the South African automotive market and suiting every consumer segment. The company's portfolio comprises Super Ace (1T mini truck), 207 DI turbo (3.0L worker), the existing Xenon range with eleven variants and the newly launched Xenon XT range with four variants.

With its superior styling, extreme technology, ideal safety features, top-end comfort and convenience, etc, Xenon XT is truly the vehicle that will take it to the XTreme.

The Xenon XT will be available in South Africa in the price range below:

Xenon XT single cab 4x2: R 189,995 (incl VAT)
Xenon XT single cab 4x4: R 245,995 (incl VAT)
Xenon XT double cab 4x2: R 239,995 (incl VAT)
Xenon XT double cab 4x4: R 269,995 (incl VAT)