May 08, 2015

Tata International's distribution vertical announces second John Deere dealership in Kenya

Len Brand (left), managing director of John Deere Sub-Sahara Africa, and Noel Tata (right), managing director of Tata International, inaugurate the new facility

Tata Africa Holdings Kenya (TAHKL), the appointed dealers for John Deere Sub-Sahara Africa in Kenya since 2012, opened its new dealership last week, at the ultra-modern John Deere facility in Nakuru. The facility is dedicated to the John Deere product family, bringing the John Deere experience closer to customers in this region. The new facility was officially inaugurated by Noel Tata, managing director, Tata International, and Len Brand, managing director, John Deere Sub-Sahara Africa, at a grand occasion in Nakuru.

''This is a momentous occasion for TAHKL. Large investments have gone into ensuring that we remain close to all our existing and prospective customers. John Deere has seen great many changes in its business, products and services which have introduced great opportunities for us,” said Xavier Gobille, executive director, auto and allied, Tata International’s distribution business vertical.

TAHKL, Tata International’s wholly-owned subsidiary, was appointed the official dealer for the John Deere brand in 2012 and it has developed a keen understanding of the customer’s business needs and challenges they face in the fast growing agricultural sector. The roll-out will see the introduction of a new business centre in an area that has substantial agricultural activities wherein agricultural machines are used to facilitate and improve efficiency in food production through mechanisation.

John Deere is ''committed to those who are linked to the land. In effect, Deere has never outgrown, nor forgotten, its original core values that determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer,'' says Mr Brand.  He also said that John Deere appreciates the fact that the face of agriculture is fast changing with the need for more food, higher quality and increased productivity.

Forecourt of the John Deere Sub-Sahara Africa facility

The range of solutions which include tractor’s like the 5 Series that starts at the low horsepower range, are a perfect companion for smaller operations, emerging farmers and narrow spacing requirements. Other products available include a vast range of GreenSystem™ implements. The medium range 6 series tractors are packed with useful features that increase performance and productivity. On the large scale, the “7, 8 and 9 Series tractors with high horsepower up to 570hp deliver efficient fuel economy, uncompromising power and integrated machine intelligence. A wide range of solutions for harvesting from pull-type combines to self-propelled combines with rock solid reliability, hay and forage equipment, sugar equipment, planters, seeders, self-propelled sprayers and implements, is also available.''