May 13, 2013

Jaguar Land Rover opens their first dealership in Zambia

B Muthuraman, chairman of Tata International, with NN Tata, R Dhawan and senior officials of JLRSA and SSA

Jaguar Land Rover South Africa (JLRSA) and Sub-Sahara Africa (SSA) opened their first official dealership in Zambia's capital city Lusaka. Alliance Motors Zambia, a wholly-owned division of Tata Zambia, which is a subsidiary of Tata Africa Holdings, has been appointed custodian of Jaguar Land Rover's (JLR) Zambian presence. The inauguration was held in the presence of the leadership of Tata International, the parent company of Tata Africa Holdings, including B Muthuraman, chairman; NN Tata, managing director; R Dhawan, managing director, Tata Africa Holdings, SA; and Pankaj Khanna, executive director, Tata Zambia. Also present at the event were senior officials from JLRSA and SSA.

Zambia is the latest African market to benefit from JLR's official presence, and will meet global standards for the premium brand. Alliance Motors has started operations at temporary facilities to service customers and initiate vehicle sales. The company and will invest over $11 million into the franchise over the next two years. With ground expected to be broken next month, the full facility – on Great East Road, close to the Chainama Hospital – is expected to be fully operational by January 2015.

The Zambian facility will provide full support to JLR customers, with services including sales, service and a parts warehouse. Alliance Motors has ambitious plans within the Zambian motor industry. The country has significant demand for Land Rover products and a growing economy that will support Jaguar's growth. The company hopes to create 100 jobs in Zambia by January 2015.

Mr Muthuraman reiterated the Tata group's commitment to expanding their investments and improving the lives of the ordinary Zambian.

"We welcome Alliance Motors to the JLR team and will provide them with every support to make our Zambian operation a success," said Kevin Flynn, managing director of JLRSA and SSA. "They are already close to our broader parent company and we are confident of their abilities and experience to deliver impeccable service to Jaguar and Land Rover customers in Zambia."

To mark the event, members of the Zambian press were invited and briefed on the operation of Alliance Motors in Zambia. At a reception held in the evening of the inaugural, the guest of honour was Christopher Yaluma, minister of transport, works, supply and communication.